Guides
How branded flight maps, operations dashboards and flight data work, what they are worth, and how to put them to use. See also the airline glossary.
White-label flight tracking maps →
A white-label flight tracking map lets an airline show its live flights on its own website, apps and airport screens, in its own brand. How it works, where it runs, and what it is worth.
Promote ancillaries and partner programs →
Passengers share their flight with family and friends, so a branded flight map reaches far beyond the passenger. How airlines use that free reach for their own ancillaries and partner programs instead of buying it with paid media.
What your flight tracking traffic is worth →
A transparent model and calculator for the reach and equivalent media value of a branded flight map.
Airline operations dashboards →
What an airline operations dashboard does, which KPIs it tracks, which systems it connects to, and how it differs from crew, maintenance and general BI tools.
Airline dashboard vs general BI tools →
A purpose-built airline operations dashboard compared with a general-purpose BI tool: setup, airline KPIs, data connections, maintenance and when each is the better choice.
Flight data API for airlines →
What a real-time flight data API built for airlines provides, how it differs from a general worldwide flight feed, and what the Wireum Data API returns for each flight.
How flight tracking works →
Live flight trackers combine aircraft broadcasts (ADS-B), receiver networks on the ground and in space, multilateration and airline schedule data. How each source works and where its limits are.